TITLE: Marketing and Communication Coordinator
RESPONSIBLE TO: Executive Director
PURPOSE: The Marketing and Communication Coordinator will develop, implement, and maintain a marketing and communication strategy that builds upon current practices and introduces new solutions that highlight and bring awareness to Pine Tree Hospice’s work.
PRIMARY RESPONSIBILITIES:
- Responsible for designing, writing copy, and editing of all marketing materials.
- Produce print materials including newsletters, annual reports, brochures, other marketing materials, and press releases for PTH programs, events, and fundraisers.
- Create digital content on website and social media platforms.
- Monitor and evaluate the performance of communication campaigns (website, newsletter, social media, press) using appropriate tools, and report key metrics to inform strategy.
- Improve audience development and segmentation to increase engagement at programs, events, volunteer recruitment, through various avenues including print, email, and digital platforms.
- Manage schedule of development and release dates of marketing materials
- Create and manage brand standards to include, but not limited to, logo use, style guides, and templates.
- Work with staff, volunteers, clients and families to capture stories that highlight and bring awareness of PTH’s impact to use in various marketing campaigns.
- Other duties as assigned.
SKILLS/QUALIFICATIONS NEEDED AND/OR PREFERRED:
- Related work experience (marketing, social media/website management, communications, journalism)
- Excellent writing, editing, and verbal communication skills
- Graphic design skills preferred
- Experience with WordPress
- Proven initiative and ability to work independently while maintaining multiple projects
- Experience in non-profit environment
- Excitement in the role of telling Pine Tree Hospice’s story
